“If you’re not able to paint the picture of how a brand will be helped by working with you, then you’re dead in the water. You gotta do something for the big brands first, for free. And when you do it, make it awesome. Make it amazing!”

CORY WARREN

I love flow. Not just that state when you are so into whatever your work that time seems to soften up around you, but also when events flow your way. Like when I put a name on my list of people I want to interview on the show, and then a few weeks later, that person contacts me first.

That’s what happened with Cory, the creator of Lean Green Dad. I’ve been following his podcast for a while, because it’s way more than just about parenting. Just a few weeks ago, for instance, his guest on the podcast was Joh LaJounie, a former obese hunter-turned vegan ultra-runner (Cory himself is a triathlete), sharing how he deals with this fond memories of hunting. See why I find it interesting? Not to mention that he is an incredibly profilic content creator who really knows how to keep things real and engaging. So Cory’s name was on my guest wishlist for a while – and then one day he was in my inbox as well!

Since I only have second-hand experience with parenting, the main idea of this interview was to talk with Cory about his experience building an online personality/lifestyle brand in a niche that may be smaller, but as it turns out, smaller can often mean more engaged. I also knew I wanted to find out more about the cease-and-desist letter he received when his site and podcast were already well established (he actually managed to rebrand and migrate everything in a ridiculously short amount of time).

In his other life, Cory is a sponsorship activation specialist, meaning he knows the ins and outs of connecting with bigger brands from the standpoint of a small(ish) blogger, and if you check some of the brands supporting him, you’ll see exactly what I mean. For me, the real gold of this episode is in his step-by-step explanation of how to approach and start a relationship with potential sponsors. So having kids is not a requisite for getting tremendous value out of this interview.

…although if you do have some, I’d love to know what you think of his ‘definition’ of parenting. I thought it was the best I ever heard.

Show Notes

Lean Green Dad: Main website

Podcast on iTunes: Lean Green Dad Radio

Facebook

Instagram

Story of the rebranding: When a Giant Sends You a Cease And Desist

Lean Green Dad’s 3-part Grocery Guide Video Series 

Cory will soon have certificate in Plant Based Nutrition from eCornell University

An early vegetarian influence and friend from when Cory was producing musicals: Anthony Rapp

Yes, Anthony Rapp as in Rent

Cory’s plant-based transition was helped along by Forks Over Knives

And listed as a huge source of inspiration: Rip Esselstyn of The Engine 2 Diet

Another vegetarian triathlete mentioned: Dave Scott, 6-time Ironman champion

Speaking of triathlons, this one is held where we used to live in New Zealand and is supposed to be one of the msot scenic in the world: Challenge Wanaka Triathlon

Challenge Wanaka was a huge motivation for my wife during her recovery: Maya Novak – story of the broken ankle and recovery

A really good source of medical information for vegans and vegan parents: Dr John McDougall

Finally, a startup working on bioengineering a baby formula that would mimic human breastmilk: BioNascent 

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